When I received a call one evening promising $75 in exchange for participating in a two hour focus group, I figured “easy money”. It turns out it’s not only easy money but a fun time if you’re into observing humans and watching the industrial marketing machine at its finest.
At the end of May I left the house a couple minutes past 5:00 pm destined for the office building where the focus group session was being held. Since I was traveling during rush hour I allowed a few extra minutes to reach my destination that, according to Google Maps, was supposed to be 12 minutes away during normal traffic.
I’ll be honest. I hardly ever drive in rush hour traffic (I’m retired). The drivers next to me gently reminded me it’s hell, or at least a scalding hot version of purgatory. Within a mile of my house, my minivan was almost the victim of insane aggressive driving not once, but twice. Where are all these people going in such a hurry? I bet commuting is the worst part of the work day for a large minority of employees.
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